Branding A Gem…

August 23rd, 2013

Branding A Gem…
and Living Happily Ever After

We’re very excited about the launch of our new website and our blog—The Jewelry Box! Destin Jewelers is proud to curate such a unique selection of jewelry and accessories, and we strive to be consistent with our brand’s promise of excellence. From our exclusive selection of jewels to the design of the store, which evokes a feeling of Breakfast at Tiffany’s meets the Princess and the Frog fairy tale; we hope to make your dreams come true. The store was actually designed around our branding campaign, with the frog donning a crown and our tagline encouraging our customers to always “Live Happily Ever After.”

No matter what age, women still recall their first jewelry box when they were girls, playing dress up, and hoping to meet Prince Charming one day! This boy-meets-girl story and fairy tale ending follows us throughout life’s ups and downs, things not going exactly as we may have planned or within our expected timeframe, and also throughout the joys of first dates, anniversaries, and marriages (and sometimes second ones, too).

We love what we do and we want you to feel happiness, comfort, and just a little pinch of whimsy when you visit Destin Jewelers. We believe our mascots—Louie, Lola, Gracie, and our little Prince Charming Frog—can help you remember that shopping for jewelry is supposed to be a fun and magical experience.

Come visit us in Miramar Beach and relive the excitement of playing dress up, all while you add new favorites to your jewelry box!

—Lisa Peters, Owner